Acclaimed British artist Simon Claridge has
teamed up with iconic global brand Playboy to launch a new collection which
pays homage to some of the magazine’s most iconic cover images.
Available to buy at the Artmarket gallery – one of the
UK’s leading independent galleries – from
Friday 15th January 2016, the new collection features six cover
images dating from 1967-1982 which Claridge handpicked after being
granted rare access to the Playboy archives.
of the iconic covers have then been transformed into a series of limited edition
silkscreen prints – hand signed by the artist – and embellished with Claridge’s signature
‘diamond dust’ finish. The unique technique ensures that no
two people will view Claridge’s art in the same way as light is reflected and
refracted off the shiny particles of the ‘diamond dust’– an incredibly rare
material that was handmade to order for this project.
Claridge’s work caught the attention of the art elite after he
filled the windows of the gallery he was working in with his own canvases –
without the owner’s permission – and all sold out after the first day.
Today, Claridge has
garnered international acclaim for his fine art interpretations of iconic
figures on silkscreen, including female stars such as Twiggy, Bardot, Marilyn. With an emphasis
towards vintage styling and classic photographic technique, his much
anticipated new collection embraces Playboy’s glamourous and provocative
spirit. Claridge, who was first
represented by the Artmarket gallery in 2010 – joining its diverse portfolio of
innovative contemporary artists – said:
me, represents so many firsts… It’s progressive, revolutionary…I cannot
emphasise enough the reach and scope of Playboy’s influence.
is the primary influence in my career; he famously created a Playboy cover
cementing the relationship between Playboy and Pop Art, and paving the way for
artists like me. I am so proud that
my diamond dust collection is to be part of Playboy's lineage in 20th century
Michelle Power Gallery Director for the
Artmarket gallery– said:
“Playboy is one of the most
instantly recognisable brands in the world and Simon’s new collection pays
homage to this bastion of popular culture.
“Playboy’s recent announcement to no
longer feature nudity within the pages of its magazine reinforces Claridge’s
approach to this new collection which focuses on a range of vintage cover
images from the 1960s through to 1980s.
“His selection of images – chosen from over
700 covers dating back to 1953 – speaks of his penchant for a primarily 70s
aesthetic, although the imagery undoubtedly has a timeless appeal.”
The new images are available to buy from the
Artmarket gallery from Saturday 16th January 2016. The new
collection consists of six new images available in both silk screen on paper
and silk screen on canvas. Prices start from £995, and portfolio sets are also